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Local SEO and Google Business Profile Prompts for Bookkeeping Firms

Plan 4 weeks of Google Business Profile posts for a bookkeeping firm with AI

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Short answer

Use this at the start of each month to plan four weeks of posts around what clients need right then, such as month-end, payroll dates or year-end paperwork. You get draft text, a post type and a button suggestion for each week.

These prompts help with marketing copy and Google Business Profile upkeep. They are not legal, tax or professional advice. Check Google's current guidelines, and your professional body's advertising rules if you hold a license, before you publish.

What the source describes

Google's Business Profile Help describes three post types: Updates, Offers (title, dates and time required, with a View Offer button) and Events (title, start and end dates). Posts can be scheduled or set to repeat, and Google reviews each post against its content policy before it goes live. Google says posts with a phone number in the text may be rejected, and that posts older than 6 months are archived unless a date range is set.

Result or outcome

According to the source, Business Profile posts come in three types: Updates, Offers (with a title, dates and a View Offer button) and Events (with a title and start and end dates). Posts can be scheduled or set to repeat, Google reviews each post before it goes live, posts with a phone number in the text may be rejected, and posts older than 6 months are archived unless a date range is set.

How to run it

  1. List what is actually happening at the firm over the next four weeks: closures, events, new services, client deadlines you want to remind people about.
  2. Paste the list and your contact page into the prompt.
  3. Fill in every bracketed date and check any deadline against the official source before posting.
  4. Add a real photo, pick the button, and schedule the posts in the Business Profile.
  5. If Google does not approve a post, read the policy reason it shows, edit and resubmit.

Try it yourself

Copyable prompt

Act as a marketing assistant for [firm name], a bookkeeping firm in [town or area]. Plan 4 weeks of Google Business Profile posts starting [start date].

Firm facts (use only these):
- Services: [list]
- Who we serve: [list]
- Things happening in the next 4 weeks: [for example month-end close, a holiday closure, a free office-hours session, a new payroll service]
- Booking or contact page: [URL]

Rules:
- One post per week. Use Google's post types: Update, Offer (only if we have a real offer with start and end dates) or Event (only if we have a real event with dates and times).
- 100 to 250 words per post, plain and helpful, no hype, no "best", no guarantees.
- Do not put a phone number in the post text.
- Do not give tax or legal advice. General reminders like "gather your receipts" are fine. Do not state filing deadlines or rules; write "[confirm date]" if a date is needed.
- Do not claim how long a post stays visible.
- Suggest one button per post (Book, Learn more, Call, or none) and the link it should use.
- Suggest a photo idea that shows our office, team at work, or a document checklist, not stock images of money.

Output a table: Week | Post type | Title (if Offer or Event) | Post text | Button + link | Photo idea | Dates to fill in

Replace the [bracketed] placeholders. Remove client names, account numbers, and personal data before pasting into any AI tool.

Works in any chat assistant. Post or schedule each one yourself from the Business Profile.

Sample output (illustrative, fictional firm)
| Week | Type | Title | Post text (excerpt) | Button | Photo idea | Dates |
| 1 | Update | | "Month-end is a good time to match your bank statement to your books. Here is the short checklist we use with small business clients..." | Learn more > /month-end-checklist | Printed checklist on a desk | none |
| 2 | Event | Small business bookkeeping office hours | "Bring your questions about setting up QuickBooks. Free, 30 minutes per business, at our office..." | Book > /office-hours | Meeting room set up for visitors | [event date and time] |
| 3 | Update | | "New: payroll processing for businesses with up to [number] employees. Here is what we handle and what we need from you..." | Learn more > /payroll | Team member at a desk | none |
| 4 | Update | | "Closing the year soon? Start a folder for receipts, bank statements and 1099 information now so January is calmer..." | Book > /contact | Labeled folders | [confirm date] |

What to review

Remove any deadline or rule you have not checked, any offer that has no real end date, and any phone number in the text. Google lists financial services among regulated industries for posts, so keep posts about your own services and process, not financial products.

Related free download: Local SEO Prompts for Bookkeeping Firms (Prompt pack (PDF))

Source: Google Business Profile Help (Create & manage posts on your Business Profile)

See also

Not professional advice. This is general information, not accounting, tax, legal or financial advice. Check AI output yourself and consult a licensed professional for your situation. See our Terms of Use.

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